Our Story


Though we had both lived in nearby Madison for many years,the thought of living and working in Wisconsin's busiest tourist area had not occurred to us until spring of 1990. We were ready for a new challenge and opened Shirt Yourself, a boutique featuring our hand painted clothing and where customers could paint their own creations.


Ten years later it was time for a new challenge in Wisconsin dells. We took over a store from our friends which featured Native American art and jewelry. With the addition of North Woods lodge decor,art and collectibles Out of The Woods took shape. Feeding off the interests of our customers, many new lines were added each year and the selection of jewelry would be known as the best in the area. Annual buying trips out West and other parts of the country and Canada were enjoyable. Most important it showcased Out of The Woods as the place to find one of a kind pieces as well as our own special handcrafted items. 


Challenges are nothing new to us both. With our eyes wide open,we proudly announced the opening in Spring 2014, of The Frozen Bear,the first self serve frozen dessert store in downtown Wisconsin Dells. Over the years a lot has been added to the menu and today a variety of frozen drinks including smoothies, slushies and iced coffees are made and served. Treats on the menu now include ice cream sandwiches, Italian sodas and flavored lemonades. Come in and stop by for a delicious visit!

Opening Hours






326 Broadway 
Wisconson Dells, WI 53965
608 253-0468

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© 2023 by Frozen Bear, Inc.

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